Sony and FIFA will jointly produce the Official 2014 FIFA World Cup Film in 4K

Sony and FIFA announce further 4K coverage of the 2014 FIFA World Cup Sony Corporation (“Sony”) and FIFA (Fédération Internationale de Football Association).

FIFA will leverage Sony’s professional 4K equipment within its 4K live production workflow processes at the 2014 FIFA World Cup™ to film one match from the round of 16 (to be held on 28 June), one quarter-final (on 4 July), and the final (on 13 July) at the Estadio Maracanã in Rio de Janeiro. Sony will be providing extensive technical support to FIFA, including the development of a 4K live production system. Sony’s products and solutions, including its CineAlta™ 4K live camera “PMW-F55”, 4K multi port AV storage unit “PWS-4400”, 4K LCD monitor “PVM-X300”, and 4K multi-format switcher “MVS-7000X”(subject to change), will be used to film the 2014 FIFA World Cup™. The filmed 4K footage will be compiled into the Official 4K Film.

At Sony’s commercial display booths locatedwithin some of the 2014 FIFA World Cup™ stadiums and at the FIFA-hosted HD public viewing “FIFA Fan Fest™” events to be held in Brazil, visitors will be able to enjoy Official 4K Film promotional trailers produced in 4K/60P with match action.

Around the world, viewers will also be able to enjoy the 4K/60P promotional trailers for the Official 4K Film on 4K-compatible BRAVIA TVs at Sony showrooms and retail outlets, including Sony Stores.
  
At Sony’s commercial display booths located within some of the 2014 FIFA World Cup stadiums and at the FIFA-hosted HD public-viewing “FIFA Fan Fest” events to be held in Brazil, visitors will be able to view Official 4K Film trailers produced in 4K/60P with match action, as will those visiting Sony showrooms on 4K-compatible Bravia TVs.From:http://www.tvtechnology.com

From:http://www.fifa.com

At Sony’s commercial display booths located within some of the 2014 FIFA World Cup stadiums and at the FIFA-hosted HD public-viewing “FIFA Fan Fest” events to be held in Brazil, visitors will be able to view Official 4K Film trailers produced in 4K/60P with match action, as will those visiting Sony showrooms on 4K-compatible Bravia TVs. - See more at: http://www.tvtechnology.com/news/0086/sony-and-fifa-announced-k-world-cup-coverage/269760#sthash.0hshxK6j.dpuf

At Sony’s commercial display booths located within some of the 2014 FIFA World Cup stadiums and at the FIFA-hosted HD public-viewing “FIFA Fan Fest” events to be held in Brazil, visitors will be able to view Official 4K Film trailers produced in 4K/60P with match action, as will those visiting Sony showrooms on 4K-compatible Bravia TVs. - See more at: http://www.tvtechnology.com/news/0086/sony-and-fifa-announced-k-world-cup-coverage/269760#sthash.0hshxK6j.dpuf

At Sony’s commercial display booths located within some of the 2014 FIFA World Cup stadiums and at the FIFA-hosted HD public-viewing “FIFA Fan Fest” events to be held in Brazil, visitors will be able to view Official 4K Film trailers produced in 4K/60P with match action, as will those visiting Sony showrooms on 4K-compatible Bravia TVs. - See more at: http://www.tvtechnology.com/news/0086/sony-and-fifa-announced-k-world-cup-coverage/269760#sthash.0hshxK6j.dpuf

At Sony’s commercial display booths located within some of the 2014 FIFA World Cup stadiums and at the FIFA-hosted HD public-viewing “FIFA Fan Fest” events to be held in Brazil, visitors will be able to view Official 4K Film trailers produced in 4K/60P with match action, as will those visiting Sony showrooms on 4K-compatible Bravia TVs. - See more at: http://www.tvtechnology.com/news/0086/sony-and-fifa-announced-k-world-cup-coverage/269760#sthash.0hshxK6j.dpuf